Brand & Creative Strategist. Systems Builder. Writer.
Competitive advantages get copied faster than ever. Brand equity is harder to copy.
Translating brand and product truths into a differentiated perspective organizations can own. Then building the positioning, narrative, and playbooks that scale it across touchpoints.
Currently working across strategy and creative at Delta Air Lines.
Before Strategy, I helped ideate and execute branded content for Disney World, Target, LEGO, Netflix, Walmart, and more.
Email: vanicealexander@gmail.com