Brand & Creative Strategist
Competitive advantages get copied faster than ever.
Brand equity can be harder to copy, so I obsess over the meaning, memory, and associations that shape a brand, and the systems that carry them across every touchpoint.
With a background in sociology and psychology, I’ve spent my career studying how people think, what they value, and what shapes behavior.
Along the way, I’ve worked across music, film, television, and advertising, while also developing and producing branded content for Disney, Target, LEGO, Netflix, Walmart, and more.
Currently, I’m a Brand & Creative Strategist at Delta Air Lines.