Brand & Creative Strategist. Systems Builder.
Competitive advantages get copied faster than ever. Brand equity is harder to copy.
I studied sociology and psychology, then realized the same understanding that explains why people do what they do also powers great brand and creative work. I've been working at that intersection ever since. First behind the scenes in digital media, including branded content for Disney, Target, LEGO, Netflix, and Walmart, then in music, film, and TV.
Now I translate brand and product truths into differentiated perspectives that organizations can own, building the positioning, narratives, and creative systems that carry those perspectives across every touchpoint.
Currently working across strategy and creative at Delta Air Lines.
Email: vanicealexander@gmail.com